ALBERT  BANDURA

Global Applications

Achievement of large-scale social change requires application of three operational models: The first is a theoretical model. It provides the guiding principles. The second one is a translational and implementational model. The third component is a social diffusion model on how to promote adoption of effective psychosocial programs in diverse cultural milieus.

Long-running serial dramas serve as a vehicle of societal change. These dramatic productions are not just fanciful stories. The plotlines portray people's everyday lives, and the impediments they face. They help people to see a better life, and provide the strategies and incentives that enable people to take the steps to realize their hopes. Hundreds of episodes, over several years, allow viewers to form emotional bonds to the models, who evolve in their thinking and behavior at a believable pace. Multiple, intersecting plotlines can address different aspects of people's lives, at both the individual and social level. Viewers are enabled and inspired to change their lives for the better.

Bandura, A. (2006). Going global with social cognitive theory: From prospect to paydirt. In S. I. Donaldson, D. E. Berger & K. Pezdek (Eds.), The rise of applied psychology: New frontiers and rewarding careers (pp. 53-79). Mahwah, NJ: Lawrence Erlbaum.
Bandura, A. (2004). Social cognitive theory for personal and social change by enabling media. In A., Singhal, Cody, M. J., Rogers, E. M., M. Sabido (Eds.) Entertainment-education and social change: History, research, and practice (pp. 75-96). Mahwah, NJ: Lawrence Erlbaum.
Bandura, A. (2009) Social cognitive theory goes global. Psychologist, 504-506.
Smith, D. (2002) Theory heard ‘round the world. Monitor, American Psychological Association.
Bandura, A. (2002). Environmental sustainability by sociocognitive deceleration of population growth. In P. Schmuck, & W. Schultz (Eds.). The psychology of sustainable development. (pp. 209-238). Dordrecht, the Netherlands: Kluwer.
Bandura, A. Social and policy impact of social cognitive theory (2011). In M. M. Mark, S.I. Donaldson & B. Campell (Eds.). Social psychology and evaluation. (pp.33-70). New York; Guilford.
Bandura, A. (2006). On integrating social cognitive and social diffusion theories. In A. Singhal & J. Dearing (Eds.), Communication of innovations: A journey with Ev Rogers, (pp. 111-135). Beverley Hills: Sage Publications.
Bandura, A. (2006). The theory heard 'round the world, Monitor on Psychology. (pp. 30-32).

VIDEOS

Going global with Social Cognitive Theory.

FILM CLIPS

Mexico. Literacy: Clip 1 - Clip 2 - Clip 3.


BOOKS

Bandura, A. Moral disengagement: How people do harm and live with themselves (Chapter 8). NewYork: Worth, 2016.