Global Applications

Achievement of large-scale social change requires application of three operational models: The first is a theoretical model. It provides the guiding principles. The second one is a translational and implementational model. The third component is a social diffusion model on how to promote adoption of effective psychosocial programs in diverse cultural milieus.

Long-running serial dramas serve as a vehicle of societal change. These dramatic productions are not just fanciful stories. The plotlines portray people's everyday lives, and the impediments they face. They help people to see a better life, and provide the strategies and incentives that enable people to take the steps to realize their hopes. Hundreds of episodes, over several years, allow viewers to form emotional bonds to the models, who evolve in their thinking and behavior at a believable pace. Multiple, intersecting plotlines can address different aspects of people's lives, at both the individual and social level. Viewers are enabled and inspired to change their lives for the better.

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Mexico. Literacy: Clip 1 - Clip 2 - Clip 3.


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